DESCRIPTION: As a leader in social gaming, Playfish relies heavily on data to understand game play behavior and ultimately create meaningful and lasting social experiences for players. In this talk, David Stern, Playfish's director of analytics and strategy, will discuss how Playfish turns data into insights that help optimize the player experience.
TAKEAWAY: Attendees will learn best practices for analytics and how to apply these insights to creating innovative and meaningful social game experiences.
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