06 March 2011

Video GDC 2011: Recruit Profitable Players through Advanced Multi-Channel Marketing Methods

SPEAKERS: Min Kim (Nexon America Inc.), Anthony Royce (SOE), Laura Naviaux (Sony Online Entertainment), Tom Nicolas (), Paul Thind (TRIGGERSPOT) and Eric Bethke (Zynga)
DESCRIPTION: Recruiting players with the highest return on investment (ROI) requires strategic allocation of marketing budgets and effective execution. Join Laura Naviaux, global vice president of sales and marketing at Sony Online Entertainment, as she leads a panel of industry experts responsible for acquiring profitable players through established and developing channels. Discussion will emphasize constructing marketing plans based on target audience and distribution methods, including metrics, offer management, campaign tracking, new user experience flows and promotional channels. This panel will give you a firm understanding of the techniques and channels marketing leaders use to deliver profitable players.

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