Video: Jesse Schell Keynote - Microsoft's Interactive Entertainment Business - 10th Annual Women In Gaming (GDC)

I was fortunate to be invited to Microsoft's Interactive Entertainment Business' 10th Annual Women In Gaming (WIG) GDC Lunch March 3, 2011. Jesse Schell CEO, Schell Games & Professor of Entertainment Technology Carnegie Mellon University was a speaker and discussed several positive Women & Engineering Product Team examples. Enjoy the Video.


Background on Jesse Schell:
Prior to launching Schell Games in 2002 and subsequently growing it into the largest and most successful game development company in Pittsburgh, Jesse was the Creative Director of the Disney Imagineering Virtual Reality Studio, where he worked and played for seven years as a designer, programmer and manager on numerous projects for Disney theme parks. Upon founding Schell Games he has continued to help design and develop interactive theme park attractions as well as widely recognized mass market MMOs and other projects.

Jesse also currently holds a faculty position as Professor at the Carnegie Mellon University Entertainment Technology Center where he teaches classes in Game Design and collaborative teamwork. Jesse recently authored the critically acclaimed book The Art of Game Design: A Book of Lenses, which Game Developer Magazine named book of the year in 2008.

Video GDC 2011: Recruit Profitable Players through Advanced Multi-Channel Marketing Methods

SPEAKERS: Min Kim (Nexon America Inc.), Anthony Royce (SOE), Laura Naviaux (Sony Online Entertainment), Tom Nicolas (), Paul Thind (TRIGGERSPOT) and Eric Bethke (Zynga)
DESCRIPTION: Recruiting players with the highest return on investment (ROI) requires strategic allocation of marketing budgets and effective execution. Join Laura Naviaux, global vice president of sales and marketing at Sony Online Entertainment, as she leads a panel of industry experts responsible for acquiring profitable players through established and developing channels. Discussion will emphasize constructing marketing plans based on target audience and distribution methods, including metrics, offer management, campaign tracking, new user experience flows and promotional channels. This panel will give you a firm understanding of the techniques and channels marketing leaders use to deliver profitable players.

Video: GDC 2011 Turning Data Into Better Social Games - David Stern (Playfish)

DESCRIPTION: As a leader in social gaming, Playfish relies heavily on data to understand game play behavior and ultimately create meaningful and lasting social experiences for players. In this talk, David Stern, Playfish's director of analytics and strategy, will discuss how Playfish turns data into insights that help optimize the player experience.
TAKEAWAY: Attendees will learn best practices for analytics and how to apply these insights to creating innovative and meaningful social game experiences.